Different market. Apparently MMOs are bigger there. It looks mostly like Borderlands 1 with slightly different classes and some MMO stuff thrown in. There are some other posts about it in these forums.
Since GBX isn’t actually developing it, since it will not even be canon, since the developer cannot use any of the existing classes or skill trees, and since it is likely to contain a substantial amount of microtransactions, it is a good thing this is only being released in China.